The Electric Car (circa 1999)

Back in 1999, when Burst creative director Daniel Holter was an in-house composer at LA-based commercial music house Groove Addicts, electric cars were all the rage… and General Motors’ launch of their EV-1 was ahead of the curve, ready to take over the car-buying public with thoughts of saving the planet and leaving our dependance on fossil fuels behind.

We had a produced a song for our Gravity Production Music Library that the agency was digging for their commercial that would introduce the EV-1 to the masses - “Aquatica,” a bit of throbby electronica featuring vocals by our friend (and fellow Milwaukeean) Keedy. With some tweaks and a new mix, the track was prepped for the advertising blitz to come.

Turns out GM was early with their timing of the market, but we still get inquiries and compliments about our music for this campaign to this day. Check out the full 30 second spot here :